November 15, 2016 – HWinsights, a leading provider of marketing intelligence specific to the global enthusiast PC market and overclocking community, today releases analysis and market insight of Q3’2016. The PC enthusiast engagement is growing at double-digit rate year-over-year. The decline in AMD processor user base is offset by a strong Intel Skylake performance, outpacing the former mainstream desktop processors Devil’s Canyon. Leading into 2017, we expect an up-take in activity from both Intel and AMD users as Intel expands their overclocking line up with Kaby Lake and AMD will launch its first competitive high-end performance CPU since 2014.
During Q3 2016 Intel increased their user base by 7.36% compared to last quarter and by 13.94% compared to last year. AMD increased their user base by 8.48% QoQ, but saw a decline of 12.78% YoY. In terms of cooling, 45% of our user base uses either an all-in-one solution or a custom water cooling kit. The adoption rate of sixth generation Intel Skylake architecture processors remains remarkable, exceeding the adoption rate of previous generation Haswell processors.In terms of the Intel HEDT (High End Desktop) segment the adoption of Broadwell-E architecture processors behind that of previous Haswell-E generation offerings, but out-performing earlier Ivy Bridge-E architecture parts. In Q3 the Intel Core i7 6700K is the most popular Intel processor.
During Q3 2016 ASUS saw an impressive 20.27% increase in user base compared to the previous quarter and 38.37% compared to last year. GIGABYTE also increased its user base with an increase of 28.51% year over year. Both ASRock and EVGA however are losing user base members.
The market share for Skylake remains stable as ASUS leads with almost 45%, followed by MSI with 25% and GIGABYTE with 17%. The most popular motherboard model is the ASUS Maximus VIII Hero. Looking at Broadwell-E, ASUS leads the market with slightly over 60%. The most popular X99 platform motherboard is the ASUS Rampage V Edition 10.
In terms of system memory vendors Corsair is making progress, growing their user base by 11.77% compared to the previous quarter. G.SKILL still leads the market in terms of usage rate, but Corsair and Kingston are closing the gap. In terms of memory usage, 16GB and 32GB configurations rose in popularity during Q3 2016.
General Q3’16 Engagement
During Q3 we saw an increase of 4% in active HWBOT users compared to Q2, and a 10% increase compared to Q3’15. The majority of the user base originates from Europe and North America, both contributing around 40% of all active users. Q3 also set new participation records for the Rookie Rumble #36 (439 users), Team Cup 2016 (332 users) and sponsored tournaments from ASUS (246 users) and MSI (186 users) .
During Q3 2016 there were several overclocking events hosted around the world:
- HWBOT X: Valencia (OC School at Dreamhack Valencia)
- HWBOT X: Bilbao
- Summer 2016 Northeast LN2 Get-together and Party
- HWBOT X San Pedro Sulla (1st Overclocking Workshop in Honduras)
- HWBOT World Tour 2016 Asia Pacific
- ASUS OC Summit Autumn 2016
- IM.TOP 2016
- Game City 2016
- Asus India OC Tour (Delhi)
- HWBOT X San Pedro Sula (2nd Overclocking Workshop in Honduras)
- PC enthusiast engagement is growing at double-digit rate, mainly driven by strong Intel Skylake
- AMD’s performance in the enthusiast segment is at a historical low point, but expected to surge with the upcoming 2017 processor launch
- ASUS leads the PC enthusiast segment motherboard market, followed by MSI and GIGABYTE
The complete report is available to purchase now. More information and a free sample download are available from the HWinsights website.
HWinsights is the worldwide authority on marketing intelligence specific to the global enthusiast PC market and overclocking community. HWinsights provides data services, trends analysis, and technical expertise aimed at giving system integrators, vendors, and hardware designers the insights they need to target the enthusiast PC market with accuracy and with confidence.
HWinsights is a division of HWBOT.